April 30, 2025, In the News
One Florida Company is Meeting the Demand for Healthier Options
As consumer demand for fresh, high-quality options continues to surge, Citrus America has been ahead of the curve.For well over a decade, since the company was founded by Brian Framson and his father, the company has been transforming the ability for Americans to get access to fresh citrus juice in the nation’s top grocery stores. Citrus America is helping retailers satisfy shoppers’ cravings for fresher, healthier products while redefining expectations along the way.
Grocery stores have traditionally been reluctant to embrace fresher options, citing challenges such as labor costs and turnover. Framson acknowledges these concerns but believes the hesitation often boils down to how labor is allocated. “The pushback we get a lot of times on doing not just fresh juice, but also fresh cut, is labor. Labor cost, labor turnover,” he explains. However, he sees an opportunity for grocery stores to shift their focus: “Grocery stores have the labor. It’s just a matter of if they’re allocating it to the right products that are making them good margins and gaining market share.”
This shift in perspective is central to Citrus America’s strategy. By investing in high-quality juicing equipment and providing robust support programs, the company helps grocers overcome traditional barriers.
About Us: More About our Juicing Companies
About Citrus America – Citrus America has been driving innovation and quality in the juicing segment for more than a decade in North America and the Caribbean. We’re the exclusive master distributor for Citrocasa and have driven many innovations and quality improvements in juicing equipment. In addition to equipment solutions, we provide tailored training and support strategies to help our customers earn Healthy Profits.
About Citrocasa – Citrocasa has been the pioneer in producing the most innovative and highest quality food grade stainless steel commercial citrus juicing equipment to the grocery, hotel, and restaurant since 2005 across Europe. The Citrocasa 8000 Series was launched in 2005, with the 8000XB and the 8000SB. The 8000SB-ATS was launched in 2013. The Citrocasa Fantastic Series was launched in 2010 with the Fantastic M/AS. The Fantastic F/SB followed in 2011. Between 2015 and today, Citrocasa has launched the Advance upgrades, The Revolution, The Eco, and has added new options for on-line connectivity continuing its role as being the leader in commercial citrus juicing quality and innovation.
