How Citrus America is Squeezing New Life into California’s Grocery Stores and Beyond
For Brian Framson, founder of Citrus America, the “a ha” moment came not in his current home state of Florida, but halfway across the world.
“My parents moved to Florida around the same time I moved to Europe, around 1998. I was not very aware of orange juice as a topic. I did realize we were buying fresh orange juice in grocery stores in Vienna,” he recalls. It wasn’t until 2010, during his investment banking days, that Framson noticed a startling gap: “The fact that it was easier to get fresh orange juice in Vienna than in Florida showed us there must be an opportunity.”
Thus, Citrus America was born in 2011, aiming to disrupt an industry riddled with unreliable equipment and subpar service. “We had to really make sure we had the best equipment available,” Framson explains. Drawing on his experiences at Ford, Coca-Cola, and McKinsey, and his father Ron’s background in sales, the Framsons built Citrus America on a foundation of quality and customer support.
“If we just sell you a machine, we’ll all fail, but if we supply you with a reliable and profitable solution, we’ll all succeed.”
About Us: More About our Juicing Companies
About Citrus America – Citrus America has been driving innovation and quality in the juicing segment for more than a decade in North America and the Caribbean. We’re the exclusive master distributor for Citrocasa and have driven many innovations and quality improvements in juicing equipment. In addition to equipment solutions, we provide tailored training and support strategies to help our customers earn Healthy Profits.
About Citrocasa – Citrocasa has been the pioneer in producing the most innovative and highest quality food grade stainless steel commercial citrus juicing equipment to the grocery, hotel, and restaurant since 2005 across Europe. The Citrocasa 8000 Series was launched in 2005, with the 8000XB and the 8000SB. The 8000SB-ATS was launched in 2013. The Citrocasa Fantastic Series was launched in 2010 with the Fantastic M/AS. The Fantastic F/SB followed in 2011. Between 2015 and today, Citrocasa has launched the Advance upgrades, The Revolution, The Eco, and has added new options for on-line connectivity continuing its role as being the leader in commercial citrus juicing quality and innovation.
