Citrus America, led by founder and president Brian Framson, is celebrating a decade and a half of empowering the foodservice industry through high-return fresh innovation. Since its founding in 2011, the company has remained steadfast in its mission to help operators "Squeeze Every Drop" of potential from their beverage programs by providing world-class equipment and turnkey solutions.
For Framson, this 15-year milestone is a testament to the enduring power of authenticity, marked by the launch of the new Citrocasa xPro juicer. “We started with a simple belief: You can’t fake fresh,” Framson shared. “Over the last 15 years, we’ve seen the industry evolve, but the consumer’s desire for real quality hasn't changed. The xPro is the next evolution in giving leaders the tools to deliver that quality while driving the margins they need to thrive.”
One Florida Company is Championing the Gold Standard of Fresh Juice Programs and Commercial Juicing Equipment
Since its inception, Citrus America has established itself as the premier partner for grocery chains, hotels, and restaurants looking to elevate their fresh offerings. By launching the xPro—capable of juicing 40 fruits per minute including pomegranate—the company has helped partners turn labor-intensive tasks into automated, high-margin fresh juice programs.
As the company looks toward the future, it continues to innovate with equipment that minimizes waste and maximizes taste. This commitment to excellence ensures that every partner—from boutique cafes to national grocery venues—can provide a "signature" experience that sets them apart from the competition through superior taste, hygiene, and efficiency.
“Our journey has always been about more than just machines; it’s about the people and the communities we serve,” said Miriam Framson, Vice President of Operations. “As a family-run business, we understand that reliability and quality are the cornerstones of success. After 15 years, we are more committed than ever to helping our partners grow by bringing the best of nature to their customers.”
Join the Fresh Juice Revolution
Celebrating 15 Years of Excellence in Foodservice Innovation — Read the Full Article
About Us: More About our Juicing Companies and our Commercial Juicing Equipment
About Citrus America – Citrus America has been driving innovation and quality in the juicing segment for more than a decade in North America and the Caribbean. We’re the exclusive master distributor for Citrocasa and have driven many innovations and quality improvements in juicing equipment. In addition to equipment solutions, we provide tailored training and support strategies to help our customers earn Healthy Profits.
About Citrocasa – Citrocasa has been the pioneer in producing the most innovative and highest quality food grade stainless steel commercial citrus juicing equipment to the grocery, hotel, and restaurant since 2005 across Europe. The Citrocasa 8000 Series was launched in 2005, with the 8000XB and the 8000SB. The 8000SB-ATS was launched in 2013. The Citrocasa Fantastic Series was launched in 2010 with the Fantastic M/AS. The Fantastic F/SB followed in 2011. Between 2015 and today, Citrocasa has launched the Advance upgrades, The Revolution, The Eco, and has added new options for on-line connectivity continuing its role as being the leader in commercial citrus juicing quality and innovation.
