Spotlight

At Citrus America, the promise of fresh is not an abstract ideal or a clever marketing slogan. It is a relentless daily commitment that must be delivered consistently, reliably, and at scale. While that promise is most visible on the sales floor—where customers watch vibrant juice being squeezed in real time—its true fulfillment depends entirely on back-end operational excellence. As Vice President of Operations, Miriam Framson turns a third-generation family legacy into a modern reality, managing global logistics and supply chains to ensure high-performance commercial citrus juicing equipment programs maintain flawless uptime across North America.

In 2011, Brian Framson founded Citrus America with a mission to move beyond simple transactions and toward strategic partnerships. Central to this journey has been the pursuit of “Healthy Profits” through the T.H.E. framework: Taste, Hygiene, and Efficiency. By introducing world-class commercial citrus juicers that prioritize durability and authenticity, Brian has helped grocery and foodservice operators transform “fake fresh” skepticism into long-term brand loyalty. Explore the 15-year history of a family business built on the belief that you simply can’t fake quality.