June 25 2026, In the News
Citrus America, led by founder and president Brian Framson, marked its 15-year milestone by stepping into a leadership role at the National Grocers Association (NGA) Fresh Summit in St. Louis. Framson moderated a featured panel focused on how independent grocers can reimagine the in-store experience amid rapid change in consumer behavior and fresh innovation.
The session, “The Fresh Future: Reimagining the Independent Store Experience,” brought together senior executives from Leever's Supermarkets, Niemann Foods, and Wakefern Food Corp. to examine how fresh offerings strengthen customer loyalty, sharpen store differentiation, and help independents build sustainable competitive advantage.
One Florida Company is Championing the “Fresh Future” for Independent Grocers
“Independent grocers have always succeeded by finding ways to differentiate themselves and create stronger connections with their communities,” said Framson. “Fresh remains one of the most powerful opportunities retailers have to create experiences customers can see, taste, and trust.”
The panel reinforced that successful fresh programs require more than equipment—pairing quality with operational discipline, employee training, and consistent execution at scale, guided by Citrus America’s T.H.E. (Taste, Hygiene, and Efficiency) and rooted in “Healthy Profits.”
Learn what independent retailers shared at NGA Fresh Summit
Celebrating 15 Years of Fresh Innovation — Read the Full Article
About Us: More About our Juicing Companies and our Commercial Juicing Equipment
About Citrus America – Citrus America has been driving innovation and quality in the juicing segment for more than a decade in North America and the Caribbean. We’re the exclusive master distributor for Citrocasa and have driven many innovations and quality improvements in juicing equipment. In addition to equipment solutions, we provide tailored training and support strategies to help our customers earn Healthy Profits.
About Citrocasa – Citrocasa has been the pioneer in producing the most innovative and highest quality food grade stainless steel commercial citrus juicing equipment to the grocery, hotel, and restaurant since 2005 across Europe. The Citrocasa 8000 Series was launched in 2005, with the 8000XB and the 8000SB. The 8000SB-ATS was launched in 2013. The Citrocasa Fantastic Series was launched in 2010 with the Fantastic M/AS. The Fantastic F/SB followed in 2011. Between 2015 and today, Citrocasa has launched the Advance upgrades, The Revolution, The Eco, and has added new options for on-line connectivity continuing its role as being the leader in commercial citrus juicing quality and innovation.
