Citrus America Showcases Fresh Juice Innovation for Retailers at IFPA’s 2025 Global Produce & Floral Show

November 13, 2025|Brian Framson|

October 24, 2025, In the News

Citrus America, led by founder and president Brian Framson, continues to redefine how grocery retailers bring authentic fresh juice experiences to their customers. Teaming up once again with trusted partners Jac. Vandenberg, Inc. and Kopke Fruit, the company showcased its latest juicing innovations at the 2025 International Fresh Produce Association (IFPA) Global Produce & Floral Show in Anaheim, California.

Framson and his team demonstrated how Citrus America’s state-of-the-art juicing equipment empowers grocers to deliver on consumer demand for freshness, transparency, and taste—all while driving in-store traffic and boosting profitability. “You can’t fake it—you have to make it,” says Framson. “We help our customers make fresh juice every day with the most reliable equipment and amazing customer support.”

One Florida Company Is Squeezing New Potential from the Produce Aisle with Fresh Juice Innovation for Retailers

At IFPA 2025, Citrus America showed how the right blend of technology, quality fruit, and in-store engagement can transform a simple produce section into an experience. Live demos, fresh tastings, and nonstop crowds made the Citrus America booth one of the show’s standouts. “Both booths were busy juicing,” recalls Miriam Framson, Vice President of Operations. “The planned juicing fruit was gone on day one. We even juiced display fruit and mandarins—they tasted incredible.”

Working with fruit from partners Vandenberg and Kopke, Citrus America underscored the power of premium citrus paired with innovation. “The fresh juice was a huge hit,” said Jacob Framson, Outside Sales Representative. “It was great to connect with media, customers, and new prospects. IFPA ’25 was a tremendous success.”

Discover America’s Fresh Revolution

Fresh Thinking, Fresh Profits, Fresh Juice Innovation for Retailers — Read the Full Article

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About Us: More About our Juicing Companies

About Citrus America – Citrus America has been driving innovation and quality in the juicing segment for more than a decade in North America and the Caribbean. We’re the exclusive master distributor for Citrocasa and have driven many innovations and quality improvements in juicing equipment. In addition to equipment solutions, we provide tailored training and support strategies to help our customers earn Healthy Profits.

About Citrocasa – Citrocasa has been the pioneer in producing the most innovative and highest quality food grade stainless steel commercial citrus juicing equipment to the grocery, hotel, and restaurant since 2005 across Europe. The Citrocasa 8000 Series was launched in 2005, with the 8000XB and the 8000SB. The 8000SB-ATS was launched in 2013. The Citrocasa Fantastic Series was launched in 2010 with the Fantastic M/AS. The Fantastic F/SB followed in 2011. Between 2015 and today, Citrocasa has launched the Advance upgrades, The Revolution, The Eco, and has added new options for on-line connectivity continuing its role as being the leader in commercial citrus juicing quality and innovation.

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Brian Framson

After 20+ years of blue-chip experience in banking, manufacturing, and the fast-moving consumer goods (FMCG) industry, Brian discovered that it was easier to get an amazing fresh glass of fresh orange juice in Vienna, Austria than when he was visiting his parents in Florida. This didn’t make sense, so Brian set out to change that and founded Citrus America, Inc. in 2010. He traded in his corporate hat for an entrepreneurial one and has been bringing new levels of quality, innovation, and service to the trade ever since. His mission has been to bring professional blue-chip service and to an underserved segment of the grocery and foodservice industries.

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